Today’s evolving political and social climate is changing the cause behavior of millennials. There is a heightened national attention to social issues, and we are seeing a direct rise in active cause engagement within this generation.
As the largest generation in the country, millennials are shaping the way people give, volunteer and spread information about causes. When they decide to raise money, millennials are incredibly powerful by influencing their peers through digital marketing.
According to Blackbaud’s 2017 Charitable Giving Report, the average U.S. donor is 64-years-old. Baby Boomers have represented 41% of all money donated in the last five years.
While Boomers are very generous now, their overall numbers are in decline - dropping from 73 million people in 2018 to 50 million people in 2036.
During that same time frame, the Millennial population will sustain at over 74 million people, reaching their highest giving potential in 2036 when the number of Boomers is in sharp decline.
The time to capitalize on this potential is now and cultivate millennials’ interest over time. That's where Thropic comes in.
Thropic is a social impact platform that helps non-profit organizations target younger donors.
Thropic connects people to the causes they care about, using devices they understand; users will be able to personalize their profiles by adding their favorite charities and connect with other people who share similar interests.
Thropic also gives smaller charities an easier platform to accept payments, find volunteers, run programs and connect with people in their area.
By bringing these features to a mobile app and website, Thropic will empower millennials to actively participate in charitable efforts at their own convenience.